Ghanaian Fashion Designer Alleges Loss of Contract Due to Tribal Bias

A Ghanaian fashion designer has recounted a distressing experience in which he claims tribal discrimination cost him a major business opportunity after his ethnic background was revealed.

The designer, who is of Ewe descent, stated that he lost a contract to supply clothing to a former government minister solely because of his tribe. According to him, the agreement collapsed immediately after the politician became aware of his ethnic identity during their interaction.

In a video shared on X (formerly Twitter), the designer explained that he had been introduced to the former minister through a third party to discuss a potential order. The meeting was intended to finalise the production of approximately 30 kaftans. However, he alleged that the atmosphere changed abruptly once his ethnic background came up in conversation.

“One day, I went to the office of a former Minister of Aviation. I won’t mention his name. Someone introduced me to him to have some clothes made. He was ready to order about 30 kaftans, but during our conversation, when he realised I was Ewe, his demeanour changed. That was how I lost the contract,” he said.

The designer described the incident as deeply discouraging, noting that it has since influenced how he presents himself in professional settings. In an effort to avoid similar experiences, he revealed that he now avoids disclosing his true ethnic background.

“After that experience, when people ask where I’m from, I tell them I’m Nigerian. I look and sound Nigerian, so it comes naturally. But in reality, I am Ewe,” he explained.

The video has sparked widespread reactions online, with many Ghanaians expressing concern about the persistence of tribalism in society and the workplace. Several individuals shared similar experiences, while others called for a conscious effort to eliminate ethnic bias, particularly in business and professional environments.

Some social media users criticised tribal discrimination as divisive, noting that despite sharing the same schools, workplaces, and social spaces, ethnic differences are still allowed to influence opportunities. Others advised professionals to keep engagements strictly business-focused to reduce the risk of prejudice.

The incident has reignited broader conversations about tribalism in Ghana, with many urging individuals and institutions alike to prioritise competence, merit, and professionalism over ethnic identity.

Source: Yen.com.gh