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Brompton's CEO Warns US Tariffs Could Hinder Investment Plans



Will Butler-Adams, the CEO of Brompton Bicycle, has expressed concerns that US tariffs could deter the company from continuing its investment in the country. Currently, the US market accounts for about 10% of Brompton's sales. Over the years, the company has expanded significantly, growing its US team from four to 40 employees and opening stores in major cities such as New York and Washington.

However, Butler-Adams warned that the implementation of tariffs could be detrimental to Brompton’s business, making their products less competitive in the US market. “Ironically, if tariffs are imposed, it will make our product less competitive,” he explained. “We won’t continue to invest at the same level we have been. In the worst-case scenario, we may even scale back operations or consider exiting the market entirely.”

In other news, former President Donald Trump has set a deadline of April 5 for a resolution on the sale of TikTok. The Chinese-owned app has been under scrutiny due to national security concerns. Trump has mandated that TikTok find a non-Chinese buyer by the deadline, or face a potential ban in the US. This decision stems from a law enacted during the Biden administration, which was aimed at addressing security risks associated with foreign-owned tech companies.


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Source; theghanareport

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