Some members of the international community in Ghana have joined the #FuguFriday challenge as a way of promoting traditional Northern attire, popularly known as fugu.
The initiative gained momentum following President John Dramani Mahama’s recent three-day state visit to Zambia. During the visit, images of the President wearing fugu attracted mocking reactions from some Zambian social media users.
In response to the criticism, many Ghanaians rallied behind the President and the cultural significance of the attire by declaring Fridays as Fugu Friday—a day dedicated to celebrating and promoting the traditional Northern wear.
Since then, the campaign has gained widespread support, with several individuals and institutions showcasing their fugu outfits on social media as a sign of solidarity and cultural pride.
Notably, members of the international diplomatic community in Ghana have also joined the challenge. Institutions such as the European Union, the German Embassy, and the United Kingdom High Commission in Ghana have shared images and messages in support of the initiative.
The growing participation highlights the role of cultural expression in national identity and demonstrates how Ghana’s rich heritage continues to attract global appreciation.
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